Free Mini Course: Authentic Branding to Rise Above Ai Noise

[00:05] whether you're a small business a solo owner a coach a marketer you know your brand is what sets you [00:10] apart have you thought about how AI is going to impact your brand moving forward it's easy to get swept [00:17] up in the hype of automation algorithms and endless content creation but beyond all the innovation one thing has become [00:25] more valuable your brand in fact branding may be more important today than ever before and that's because AI is [00:33] changing how content is created how it is shared and how it is consumed so let's break down these changes [00:42] and take a closer look at why your brand is your most powerful asset in the age of AI plus [00:50] I'll share five key steps to help your brand stand out in this noisy AI world including some prompts that [00:56] you can use with Chat GPT to help you get started ai tools like Chat GPT have made content creation [01:03] faster easier and cheaper than ever before and that means everyone can create content good bad or otherwise and they [01:11] are the result a title wave of blog posts social media captions emails and ads that are all starting to [01:19] sound the same i call this the cookie cutter effect and it's bad news for brands the last thing you [01:27] want is for your marketing content to blend in with everyone else's a strong brand voice cuts through the clutter [01:36] your brand your tone values design your voice your brand personality all of this is part of what makes your [01:43] content unique it's what gives AI generated content that emotional connection that human element that's so important when your audience [01:52] sees your brand they should instantly know it's you that consistency makes you memorable reason number two branding builds trust [02:04] ai alone can't build relationships your unique story creates connection now AI can write a blog post it can suggest [02:12] headlines or speed up the writing process but it can earn trust on its own that's where branding comes into [02:19] play your brand reflects what your business stands for your story your mission your values it's what gives people a [02:27] reason to believe in you and choose your product or service over a competitor's in a world where consumers are [02:35] skeptical of generic content authenticity becomes even more important this is especially important for small businesses who rely on building [02:46] trust with customers to grow when you show up consistently visually verbally and emotionally your customers start to feel like [02:54] they know you and in marketing that level of comfort can lead to conversion and brand loyalty but it can't [03:02] be achieved with AI without your guidance and expertise [03:10] which brings us to reason number three ai tools like Chachi PT need a compass ai can mimic language very [03:18] well but your unique voice and perspective can't be replicated your brand gives AI its direction with guidelines on unique [03:27] voice messaging pillars style and tone it's like giving AI a compass without your input your direction your values your [03:39] tone it will produce something average not memorable or compelling or engaging or persuasive all the things marketing campaigns need [03:48] in order to be successful right [03:54] reason number four as I demonstrated at the beginning of this video branding defends against sameness ai is not only [04:03] making it easier to produce more content faster it's also making it easier for products and services to be replicated [04:10] sometimes this can lead to price wars even diluting a product category with too many undifferiated products or services you [04:18] know what I'm talking about but there's one thing your competitors can't copy and that's your brand [04:27] when your business is defined by your story your voice and your customer experience you stop competing just on price [04:34] or features you start building those emotional connections we talked about a strong brand can help you gain pricing power [04:41] it can help you earn brand loyalty and continue to grow that allimportant level of trust helping you stand out [04:49] in an overcrowded AI generated marketplace [04:56] reason number five AI works better with a brand framework in fact AI loves structure it thrives on direction context [05:06] and constraints when you train chatpt with brand style guidelines tone of voice examples customer personas the content it generates [05:16] will sound much more aligned with your brand instead of robotic or generic the result less editing more consistency and [05:27] alignment and you end up with content that feels more authentic even when it's generated by AI so you begin [05:36] to benefit from the efficiency of using AI like chat GPT while maintaining that authenticity and uniqueness that's so important [05:47] before we move to the action steps I just wanted to quickly mention that you can download my free 2026 [05:53] AI marketing planning guide in the description below learn how to use AI to audit performance define goals understand your [05:59] audience and create authentic content across social media email video and AI search okay we've examined why your brand is [06:09] your most important asset in the age of AI now let's look at some ways to make your brand stronger [06:15] and yes AI tools can help you with these steps we've talked about this earlier your tone and voice are [06:23] part of what makes your content sound authentic you can start by simply choosing a few descriptive words friendly expert [06:31] playful bold that you feel capture your style and then you can provide examples to your AI tools and it [06:38] can understand the difference between what fits your brand and what doesn't and if you want you can also get [06:47] some help from chatbt on this step by asking it to help create this guide act as a brand strategist [06:53] based on my business create a brand tone of voice guide using three to five adjectives and provide sample phrases [07:00] I can use in my emails and social media so essentially chatbt can help you create the branding guide that [07:06] you will ultimately submit to any AI tool with a prompt for every marketing project that you do to ensure [07:14] your brand tone and voice is used consistently by the way I've provided these prompts in the description down below [07:21] so you can copy them if you'd like to try this out something else to keep in mind when using [07:26] prompts think of AI prompts as an assistant not a copy and paste replacement you want AI to help you [07:33] think through the marketing approach um for a task but not necessarily do it all for you think of it [07:39] as a partnership or a combined effort your strategic role and guidance in the generation process will definitely result in [07:48] a better outcome step number two establish a visual style visual consistency builds instant brand recognition you know this you [07:59] don't need to spend a lot of money here in fact there are several great AI tools like Canva and [08:04] Vismi that are a are affordable for solo owners and can easily help you create beautiful branded templates like the [08:12] examples shown here from Vismi there's a link in the description down below if you want to check these out [08:20] you can even ask ChatPT to help you get started by analyzing your brand personality traits in combination with your [08:27] target audience if you need some inspiration here it can suggest a brand direction with colors font style and even [08:34] keywords this is super great for brainstorming [08:39] step number three if you haven't crafted a brand story yet now's the perfect time to get started your brand [08:45] story makes your business relatable it adds that allimportant human story that can help you stand out in a sea [08:52] of sameness share why you started the business what problem do you solve and why does it matter this isn't [08:59] just an about us section it's a marketing asset you can repurpose everywhere and you should consistently turn your story [09:07] into social email website content wherever your target audience may discover your brand here's how AI can help you with [09:17] this step giving you ideas for your brand story again this is for brainstorming ideas always edit and add your [09:23] own personal experiences and voice but starting with this type of prompt can definitely help you beat the writer's block [09:30] that sometimes slows us down if you want to see a really good example of a brand story head over [09:38] to blaze.ai there's a link down below in the description they're completely focused on solo owners and businesses of one [09:46] they do an excellent job of connecting to their target audience with messaging like every entrepreneur knows that to succeed [09:53] they need to do great marketing but they all feel overwhelmed by the time effort and knowledge it takes to [10:00] market and sell online but even as AI has taken the world by storm no one had designed a tool [10:07] for them until now it goes on to share a letter from the CEO adding a warm and personal touch [10:14] by describing the story of how he started the company and sharing personal photographs again adding a human and relatable [10:23] element to the brand story which is an important step to help your brand stand out step four create a [10:32] target audience profile i know this seems obvious but of course it applies to everything we do in marketing and [10:39] especially when it comes to branding in the noisy AI universe what's that old saying if you're trying to be [10:47] everything to everybody you'll be nothing to no one the same is true for your target audience and successful branding [10:54] when you deeply understand your audience um your marketing becomes more powerful so I would challenge you to dig deeper [11:02] into your target audience past the demographics and create a detailed customer persona that includes their goals struggles and preferences [11:14] need a little help with creating a persona well you can experiment with this prompt in chat GPT or your [11:19] favorite AI platform like Grock um analyze my target audience tell it to analyze my target audience provide a persona [11:27] with demographics key challenges what motivates them to buy and the best tone to use when communicating with them of [11:35] course you can always ask for even more detail beyond what I've shown here this is just a jumping off [11:40] point for you get creative with it you'll be surprised what Chachi PT will come back with it surprises me [11:47] every day you know how in real estate it's all about location location location in branding it's all about being [11:56] consistent consistent consistent and uniform and aligned and cohesive you get the idea consistency is what makes your brand recognizable [12:06] and AI tools can help keep your message uniform by using templates and branding guides or even a brand blueprint [12:14] that you provide for each marketing project so be sure to use the same tone visuals and messaging on every [12:21] ch on every channel you can create simple templates for your emails your posts and your ads and as you [12:27] add more communication elements over time you may even want to audit your content to ensure alignment [12:36] and chatbt or other AI tools can actually help you conduct this branding audit suggesting where your branding may be [12:42] inconsistent and providing recommendations for making it more cohesive so AI makes this process quick and easy to catch those [12:50] little details just be sure to verify and review for accuracy and again these prompts are provided for you down [12:59] in the description area below remember to stand out in a sea of AI generated everything lean into what makes [13:10] you human your brand is your voice your promise your story and it's what keeps AI marketing elements from becoming [13:20] boring or forgettable you just need to provide your AI tools with your unique brand compass to guide it successfully [13:29] that's it for today's video i hope you found it to be helpful don't forget to hit subscribe for future [13:34] videos to help you market your business in this fastchanging world of AI thanks for watching