Have you noticed your website traffic is dropping lately? Even though your SEO is solid, you're not alone. While the world is obsessed with chatGPT AI is disrupting digital marketing in a way that impacts all of us from solo owners to supersized brands. It's called zero Click Search, and it could become a big problem for your business if you don't look at other ways to connect with new customers.
First, what is zero click? Well, it's just like the name implies when people search for something online and get the answer they need without ever leaving the search page, without clicking on a single website. Think about it. When you ask Google or chatGPT question and it shows you the answer in a summary format, that's a zero click result.
Instead of clicking to visit your website, users stay on Google. Or they get the answer directly from AI overviews, featured snippets or other AI search tools like ChatGPT perplexity, or grok. Here's the problem. That means fewer clicks to your website even if your content helped generate the answer. Yes.
Even if your website is listed as a source, it doesn't guarantee people will click on it. It's good for your brand visibility and an important part of the new AI marketing process, but it's not bringing organic traffic straight to your website like it has in the past. The truth is this AI transformation that we're experiencing, it requires a new mindset and a different way of thinking about SEO ai, search and digital marketing in general.
So where do you start? Number one, start thinking outside of Google. People are now searching in different ecosystems. TikTok, YouTube, Reddit. ChatGPT perplexity, Instagram. Of course, I'm not suggesting that you be visible everywhere. That's not realistic or even effective. But take a fresh look at where your customers and prospects are searching outside of Google and go from there.
But for now, consider this. You're literally watching one of the best platforms for solo owners, and that brings us to number two. YouTube is technically the second largest search engine, and unlike Google, it still drives direct clicks to your offers, your site, and your lead magnets. Think about creating short, helpful videos like this one, not much longer than five minutes.
Focus your video content on answering the exact questions your customers search for, because those questions that used to drive traffic to your website are now driving views on YouTube. You don't have to be a fancy YouTuber or even get millions of views, but the people viewing my videos. Like you are very, very interested in my information.
It's about quality, not quantity, and that's why number three is so important. Own your audience by building a community you control, like school circle or even a simple email list or newsletter on Substack. When you have your own space, you're not dependent on algorithms or ai search visibility. You can invite followers from social media and YouTube to join your free community, share resources and start conversations.
The goal is to turn passive viewers into loyal customers. Think of it like creating your own corner of the internet that no algorithm can take away or summarize. Number four, start optimizing for AI visibility. That means helping AI search engines understand your brand. So your business shows up in AI generated answers.
Use consistent brand names, schema markup, FAQs, and publish your content across reputable platforms. Like your blog, LinkedIn, substack, and YouTube. To learn more, you can check out my step-by-step guide in the description below. It includes action steps and marketing prompts to help optimize your online store and website for ai search visibility on chat GPT and similar AI platforms.
So with that, I'll leave you with some good news. We're starting to notice that even though brands may not be getting as many users clicking through to their website as before, the ones who do click on your content from Google AI summaries or chatGPT tend to be more qualified leads who are more likely to convert.
So again, less traffic, but higher quality traffic when they do seek out more information on your topic or brand. So that's it for today. Don't forget to subscribe and I'll see you in the next video. Thanks for watching.
